User Research

Interviews & Surveys:
Collecting data from users to understand their needs and pain points.

Persona Development:
Creating user personas based on research to guide design decisions.

User Testing:
Conducting usability tests to evaluate how users interact with a design and identify areas of improvement.

Competitor Analysis:
Analyzing competitors' products to identify strengths and weaknesses.

Wireframing & Prototyping

Wireframing:
Sketching basic layouts to show the structure of a website or app.

Prototyping Tools:
Proficiency in tools like Figma, Sketch, Adobe XD, or Axure to create interactive prototypes.

Low & High-Fidelity Prototypes:
Creating both simple wireframes and more polished, interactive versions of a design.

Information Architecture (IA)

Designing how users interact with a product (buttons, transitions, animations).

Understanding principles like feedback, affordances, and constraints in user interactions.

Interaction Design (IxD)

Creating Intuitive Interactions:
Designing interactions that are easy and intuitive for users.

Microinteractions:
Understanding and implementing small, subtle interactions (like hover effects or animations) that enhance user experience.

Gestalt Principles:
Applying design principles that focus on human perception to enhance interaction and usability.

Film

Ahem, this is a fairly wide term. And we tend to stay close to the conceptually driven side of the scale. For us, idea is king. We know plenty well that a solid concept can negate a heavy production. Either way, we film things, and enjoy doing so.

Editing

Editing is a devil in the details process, and sometimes, one that people don’t appreciate. That doesn’t matter much to us, since we appreciate it just fine. Whether from our cameras or yours, we can piece together something that makes a fair bit more sense than a folder of MXFs.

Post Production

Ok, so this is a little different for us animation folk, veering away from the more traditional "everything after production". Whether colouring, light VFX or still frame retouching, post is a super time effective way of squeezing the last few drops of water from the stone.

Visual Design

Typography and Color Theory:
Understanding how typography and color work together to enhance the user experience.

Layout and Composition:
Designing aesthetically pleasing and functional layouts.

Branding:
Ensuring the design aligns with the brand's identity and voice.

Tools:
Proficiency in design tools like Adobe Illustrator, Photoshop, and Figma for creating high-fidelity visual designs.

Usability Testing

Usability Principles: Ensuring designs are intuitive and easy to use.
Accessibility: Designing for users with disabilities, following guidelines like WCAG (Web Content Accessibility Guidelines).
Testing for Accessibility: Using tools like screen readers to ensure the product is accessible to all users.

Collaboration & Communication

Cross-functional Collaboration: Working with developers, product managers, and marketing teams to bring designs to life.
Client Communication: Presenting design ideas and solutions to clients and stakeholders.
Feedback Reception: Receiving and incorporating feedback from both users and team members.

Problem-Solving & Critical Thinking

Creative Problem-Solving: Identifying challenges and coming up with creative solutions.
Critical Thinking: Analyzing user data, trends, and feedback to make informed design decisions.

User-Centered Design

Iterative Design:
Continuously refining designs through prototyping, testing, and feedback.

Agile Methodology:
Working in an agile environment, where designs evolve in sprints, and collaboration with cross-functional teams is key.

Front-End Development

HTML, CSS, JavaScript: Understanding how designs will be implemented, enabling better collaboration with developers.
Responsive Design: Ensuring designs work well across devices (e.g., desktops, tablets, mobile).